Malaysia Votes Blackmores as Trusted Brand in Reader's Digest Poll
A leader in natural health products, Blackmores has been recognised as Malaysia’s Most Trusted Vitamin and Supplement Brand as judged by Malaysians in the 2012 Reader’s Digest Survey.
The Reader’s Digest poll is considered the region’s leading, objective barometer of brand performance which measures a broad spectrum of consumers’ brand preferences.
Now in its 14th year, Reader’s Digest polled a representative sample of 1,000 Malaysians ranking brands on trust. Survey participant are asked to name their most trusted brand in each of 43 categories, then to assign a score for the brand based on 6 key criteria:
- Trustworthiness & credibility
- Understanding of Customer Needs
- Social Responsibility
Blackmores is proud to deliver products Malaysians know and trust for quality and integrity. For over 70 years, the company has combined the best of nature and science to create a range of high quality vitamins and supplements, offering a more natural approach to health and wellbeing.
“Our philosophies run deep and today we continue to combine scientific evidence with traditional knowledge to empower people to take control of their well-being. The proven effectiveness of our products and our free naturopathic advisory service are key reasons why consumers trust us for natural health solutions. ” says Eddy Ong, the Country Manager of Blackmores Malaysia.
All products sold in Malaysia are manufactured in and imported from Australia. A stringent scientific quality control process is implemented from ingredient sourcing through to the packing of finished goods.
Blackmores’ most popular products are its Vitamin C range, Multivitamins and Fish Oil for daily well-being, Glucosamine and Joint Formula to reduce pain and joint discomfort and CoQ10 for boosting energy.
Each year, Blackmores spends around A$2 million on research and development of new products including clinical trials, while the Blackmores Research Centre at Southern Cross University in New South Wales investigates new solutions for contemporary health issues.
Blackmores have also won this award in other regions such as Australia & Thailand.