Blackmores Institute wins Best eLearning Program award

Blackmores Institute proudly accepted the Australian Institute of Training and Development's National Training Excellence Award for Best eLearning Program award this week, for their Blackmores SuperKids® online course.

“This is the fourth award Blackmores Institute has won this year in recognition of our research and education initiatives. It is testament to the hard work the team has put into transforming our approach to education and research and applying innovative solutions to help share knowledge about natural medicine,” said Blackmores Institute Director, Dr Lesley Braun.

To support the launch of a new range of products, Blackmores Institute was asked to develop educational materials that would help pharmacy employees build their knowledge and confidence to recommend the new products to customers. Given the difficulty in reaching many of the learners in terms of geography and time available, e-learning was identified as the best approach to educational delivery

“We are thrilled to have won this award. We are very proud of the Superkids education program, and the role it plays in helping to improve people’s knowledge of natural medicine,” said Blackmores Institute’s National Education Manager Gill McEwen

The Superkids® online course set the benchmark for online retail training for pharmacy staff via Blackmores Education, enjoying great success with learners.

The Australian Institute of Training and Development is a professional membership association in the learning and development industry. It is focused on supporting its professional members from all business sectors across the Asia-Pacific Region foster excellence in individual and organisational learning.

The AITD celebrated the best and the brightest in the learning and development industry on Friday 23 November, hosting the Excellence Awards gala dinner at Dockside in Darling Harbour, Sydney which saw winners across 12 different categories receiving recognition. Blackmores Institute was also a finalist in the ‘Best Use of Gamification/Simulation for Learning’ category.

Blackmores Institute have won four awards to date this year for their educational offerings:

  • LearnX Impact Awards – Gold winner – Best eLearning Design: Free Resource
  • LearnX Impact Awards – Gold winner – Best eLearning Design: Bite-sized Learning
  • NutraIngredients-Asia – Nutrition Research Program of the Year
  • Australian Institute of Training and Development - Best eLearning Program

The Blackmores Superkids® course (for retail pharmacy staff) can be found at Blackmores Education at For accredited healthcare professional education, visit