Blackmores Awarded MostTrusted Vitamin Brand for 10th Year Running
Blackmores, Australia's leading natural health company, has been awarded Australia's Most Trusted Vitamin Brand 2018 by Reader's Digest, making it the only brand to win every year since this category was introduced to the survey.
Blackmores is also one of the only brands to win this award for ten consecutive years or more, highlighting how difficult it can be for companies to build and maintain trusting relationships with consumers.
Commenting on how Blackmores strives to maintain this relationship, Blackmores Chief Executive Officer, Richard Henfrey said, "We are honoured Australians have recognised Blackmores withsuch an important accolade ten years in a row. Consumers are increasingly placing high expectations on brands to be responsible corporate citizens and in a global climate of mistrust, we know we have to work twice as hard to maintain the confidence of consumers, especially when it comes to an individual's health and wellbeing."
"When we talk about trust, we're also talking about how we can help people feel more empowered and informed, and one of the ways we do this is with online resources which provide the latest in wellbeing news and actionable advice anytime, anywhere.
"Social responsibility is something we take very seriously and we have a strong belief that healthy people are reliant on a healthy planet. Therefore, our commitment to minimising our impact on the environment remains stronger than ever with sustainable packaging and waste-reduction practices," said Mr Henfrey.
Upon receiving the award Mr Henfrey spoke of the importance Blackmores places on their investment in ongoing product research, development and innovation. The company has a globally-recognised research and education arm - the Blackmores Institute, which is committed to growing the knowledge base of complementary medicine, health care professional education and research projects.
A commitment to quality care doesn't stop within Australia for Blackmores, with consumers across Asia also putting their faith in the brand. This year Malaysias also voted the company as their Most Trusted Vitamin Brand 2018 through Readers Digest, proving the company's ethos spreads far beyond home territory.
Blackmores continues to build deeper ongoing relationships by supporting people with trusted and quality health information and each day connecting them with the brand's biggest advocates through the Advisory Service. In 2017 alone, the Blackmores Advisory Service responded to more than 35,000 calls, emails, live chats and web posts.
For personalised health information and advice, consumers can call the Blackmores HealthAdvisory Service 03-5022 8263 or email [email protected].my or visit blackmores.com.my
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