Blackmores Malaysia has achieved an extraordinary feat by winning the prestigious Reader’s Digest Most Trusted Brand Award for the ninth time. This award serves as the ultimate seal of customer approval, with 100% of the votes cast by consumers themselves. For a quarter of a century, the Reader’s Digest Trusted Brands Trustmark has empowered consumers to identify the most reliable brands in the market through an annual survey involving over 8,000 participants. Each of these participants completed a comprehensive online questionnaire, where they were asked to single out the brands they trust above all others. Participants were then prompted to rate each brand on a scale of 1 to 5 (with 5 being the highest) based on six critical attributes: Trustworthiness and Credibility, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility.
This remarkable accomplishment solidifies Blackmores as the Most Trusted Brand in Malaysia’s Vitamin Health Supplement category and underlines the brand's unwavering commitment to excellence, quality, and customer satisfaction among Malaysian consumers. Furthermore, the celebration extends to Blackmores Australia, which has also reached a significant milestone by marking its 15th consecutive year as the Most Trusted Brand. This Blackmores' global commitment to trust and reliability across the globe.
Achieving this Platinum Trusted brand award is no ordinary feat – it is only given to brands that topped their category with an overwhelmingly higher score than their nearest competitor. Blackmores achieved a remarkable feat by surpassing other major brands, including Amway's Nutrilite, Shaklee, and 21st Century which are long-standing brands in Malaysia.
This accomplishment highlights Blackmores’ outstanding commitment to excellence, surpassing formidable competitors in the industry. By delivering premium quality products and prioritizing customer satisfaction, Blackmores has emerged as the leading choice among Malaysians, distinguishing itself as a brand of unparalleled trust and reliability. This achievement not only brings immense pride to Blackmores Malaysia but also showcases the brand's dedication to transforming lives and making a positive impact on the well-being of individuals in Malaysia.
Congratulations to the entire team at Blackmores Malaysia for their dedication and hard work that led to this remarkable Platinum Award win.